1. Introduction

This Privacy Policy explains how Sidelite Local collects, uses, stores, and protects information when you visit our website, purchase our products or services, submit an intake form, book a call, or otherwise interact with us.

By using this website or submitting information to us, you agree to the practices described in this Privacy Policy.

2. Information We Collect

We may collect the following types of information:

Contact information: such as your name, email address, phone number, and business name.
Business information: such as your website, service area, primary services, competitors, Google Business Profile information, and other details you provide through our intake form.
Order information: such as the product or service purchased, purchase date, transaction status, and related checkout details.
Payment information: payment details are processed by third-party payment providers. We do not intentionally store full credit card numbers on our own servers.
Website usage information: such as pages visited, links clicked, browser type, device type, IP address, referring page, and general interaction data.
Communication information: such as emails, support requests, form submissions, call notes, and messages you send to us.

3. How We Use Your Information

We use the information we collect to:

Process purchases and deliver products or services you ordered.
Create and deliver your Service Area Scorecard.
Review your business, service area, competitors, and local visibility.
Communicate with you about your order, intake form, report delivery, support requests, or next steps.
Send relevant follow-up emails, service updates, or marketing communications.
Improve our website, funnel, offers, services, advertising, and customer experience.
Measure the performance of our ads, landing pages, checkout pages, and campaigns.
Protect our business, prevent fraud, troubleshoot issues, and comply with legal obligations.

4. Google Forms and Intake Forms

We may use Google Forms or other third-party form tools to collect intake information needed to fulfill your order. When you submit information through an embedded or linked form, your information may also be processed by the form provider according to that provider’s own terms and privacy practices.

Please do not submit sensitive personal information through our intake forms unless we specifically request it and it is necessary for the service.

5. Payments and Checkout

Payments may be processed through third-party checkout or payment providers. These providers may collect and process payment details, billing information, and transaction information in order to complete your purchase.

We receive limited information related to your purchase, such as your name, email address, order status, and product purchased. We do not intentionally collect or store your full payment card number on our own systems.

6. Cookies, Pixels, and Tracking Technologies

Our website may use cookies, pixels, scripts, analytics tools, and similar technologies to understand how visitors use our site, improve our pages, measure advertising performance, and support retargeting or conversion tracking.

These technologies may collect information such as your IP address, browser type, device information, pages viewed, buttons clicked, and actions taken on our website.

You can usually adjust your browser settings to refuse or delete cookies. Some parts of the website may not work properly if cookies are disabled.

7. How We Share Information

We do not sell your personal information in the traditional sense. We may share information with trusted third parties only as needed to operate our business, deliver our services, or comply with legal obligations.

We may share information with:

Payment processors and checkout providers.
Website, funnel, hosting, email, CRM, analytics, and automation platforms.
Form providers, such as Google Forms or similar tools.
Advertising and analytics platforms used to measure campaign performance.
Contractors, team members, or service providers who help us fulfill orders or operate our business.
Legal, accounting, security, or compliance advisors when necessary.
Government authorities or other parties if required by law or to protect our rights.

8. Email Communications

If you provide your email address, we may use it to send order confirmations, intake instructions, scorecard delivery messages, support responses, follow-up messages, and relevant marketing communications.

You may unsubscribe from marketing emails at any time by clicking the unsubscribe link in our emails or contacting us directly. Even if you unsubscribe from marketing emails, we may still send transactional or service-related messages related to purchases, support, or active services.

9. Data Security

We take reasonable measures to protect the information we collect from unauthorized access, misuse, loss, disclosure, alteration, or destruction. However, no website, platform, or method of transmission over the internet is completely secure, and we cannot guarantee absolute security.

10. Data Retention

We keep personal and business information for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, including providing services, maintaining business records, resolving disputes, complying with legal obligations, and improving our services.

We may delete or anonymize information when it is no longer needed.

11. Your Choices and Rights

Depending on where you live, you may have certain rights regarding your personal information. These may include the right to request access to your information, correct inaccurate information, request deletion, object to certain uses, or opt out of certain communications.

To make a privacy-related request, contact us at support@sidelitelocal.com. We may need to verify your identity before responding to certain requests.

12. Third-Party Links and Tools

Our website may link to or embed third-party websites, tools, forms, calendars, payment pages, analytics platforms, or other services. We are not responsible for the privacy practices, content, or security of third-party websites or services.

We encourage you to review the privacy policies of any third-party services you interact with.

13. Children’s Privacy

Our website and services are intended for business owners and adults. We do not knowingly collect personal information from children under 13. If we learn that we have collected personal information from a child under 13, we will take reasonable steps to delete it.

14. United States Use

Sidelite Local is intended primarily for users and businesses in the United States. If you access our website from outside the United States, you understand that your information may be processed and stored in the United States or other locations where our service providers operate.

15. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. If we make changes, we will update the “Last updated” date at the top of this page. Your continued use of our website or services after changes are posted means you accept the updated Privacy Policy.

16. Contact Us

If you have questions about this Privacy Policy or how your information is handled, you can contact us at:

Sidelite Local
Email: support@sidelitelocal.com